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Monday, May 10, 2010

GROOVE AWARDS: THE OTHER SIDE

When we hear of groove awards the thing that comes to mind is who won what award. Who won but I dnt agree with n who in our opinion should have won. Well all that is good, bt there is a side of groove that made it what it was on May 1st. For anybdy planning to do events in future, here are sme lessons we can learn:

TIME: groove was supposd to be on NTV btwn 2pm n 7pm.well they started on time, finishd on time.. the MC’s appeared on stage 3times only. All the announcement n presentations were scripted to save on time. In short the organizers got that part ryt.

THEME: the theme was about celebrating a musical journey from the 80’s to today. From the mc’s, Esther Wahome doing mary Atieno’s song”Adamu na eva” to r-kay doing ukilya moko.. all the way to the rap duo of A-star n Rigga. N the lastly the current crop of Eko, juliani,MOG n Daddy Owen was a true musical journey. The presence of pple like Japheth kasanga n pete odera jst showed Groove meant business. The dancers too took us through a real musical journey with dances from yesteryears to todays hits(Tobina).

VENUE: For those in the know. KICC is one of the best conference centres this side of the world. While any venue could do for an event of such magnitude, the choice of KICC speaks for itself. If you are doing an event which is expected to raise standards, nothing should be taken for granted, venue included.

MC’s and Controllers: if you noticed the event was celebrating the growth of music for the last 3 decades, for such an event smbdy with a good understanding of the same is a good choice. They might not av been as funny as others bt Kanji & Amani had a grasp of the music industry. The pre-recorded slides also managed to reduce the time spent on announcements thus the efficiency witnessed

LIVE BAND; the use of a live band for all performances ws a new standard. They were able to control amount of time spent on satge. Raise n lower the tempo of the event and bring a whole new meaning to the word “live”. On this one they got it ryt.

SPONSORS: well this is it. Sponsors were picked strategically. Safaricom was the Title sponsor n you could see why from the standard displayed. NTV did what they kno best. Live gigs n pop media made sure the stage befitted such an event. The media houses involved were strategically picked for maximum publicity n all the other sponsors were here to do their part. There is much that goes to an event so when picking sponsors choose strategically.
Well some things were kinda weird. Like Juliani’s too sagging trousers were sme how off the blacktie event. The MC’s had sme jokes which pple were not getting coz they are kinda yesterday n all. Everybody sees what they want to see n as much as groove wasn’t without hitches, it stood out for the right reason. Well this is my take n I would very much welcome pple’s take on the same…

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